Pink October 2025: Damansara Specialist Hospital Launches ‘The Breast Thing I Ever Had’ — A Bold Celebration of Awareness, Strength, and Hope
- DocTok Asia
- Oct 8
- 3 min read
Updated: Oct 14
#TheBreastThingIEverHad #PinkOctober2025 #DamansaraSpecialistHospital #EarlyDetectionSavesLives #PinkRibbonMalaysia #BreastCancerAwareness #BrandstormAsia
Petaling Jaya, 1 October 2025 — The colour pink illuminated Damansara Specialist Hospital (DSH) this October as the hospital unveiled its much-anticipated breast cancer awareness campaign, “The Breast Thing I Ever Had.” The initiative brought together survivors, healthcare professionals, and advocates in a shared celebration of courage, awareness, and unity.
The event was graced by Duli Yang Maha Mulia Tengku Permaisuri Hajah Norashikin, Tengku Permaisuri Selangor, whose presence added significance and warmth to the occasion. DYMM Tengku Permaisuri Hajah Norashikin binti Abdul Rahman, Tengku Permaisuri Selangor, officiation underscored DSH’s longstanding dedication to championing women’s health and advancing early detection efforts that save lives.
Trusted for Every Generation
Far beyond a typical awareness drive, “The Breast Thing I Ever Had” presented a fresh, emotional take on women’s health. It redefined breast cancer awareness as a journey of empowerment, encouraging every woman, young or old, to take ownership of her wellbeing through screening, education, and support.
Throughout the morning, stories of survivorship and resilience echoed across the hall, reminding attendees that awareness is not only about medical facts, but also about connection, empathy, and community.
Empowering Communities Beyond the Hospital Walls
As part of the launch, DSH extended its outreach by presenting donation cheques to several breast cancer NGOs. These collaborations continue to strengthen the hospital’s community initiatives, ensuring that health education and screening programmes reach wider audiences across Malaysia.
This commitment reflects DSH’s core belief that meaningful healthcare extends beyond treatment. It thrives through shared purpose and compassion.
Excellence in Oncology Care
Central to the event was the recognition of DSH’s Oncology Centre, helmed by Assoc. Prof. Dr. Aminudin Rahman Mohd Mydin, alongside Dr. Sangeetha Poovaneswaran and Dr. Naqiyah Ibrahim. The team continues to lead advancements in cancer care through a multidisciplinary approach that integrates innovation, precision, and empathy.
“Our goal is to make breast health conversations accessible and approachable,” said Dr. G @ Goventhamah Subramaniam, CEO of Damansara Specialist Hospital. “Through campaigns like ‘The Breast Thing I Ever Had,’ we want to inspire women to act early, stay informed, and know that they’re never alone in this journey.”
Creative Collaboration for a Cause
The campaign’s concept and visual storytelling were developed in collaboration with Brandstorm Asia, Malaysia’s healthcare-focused digital marketing agency. The creative theme “The Breast Thing I Ever Had”, was brought to life through cinematic storytelling that bridged medical education with human emotion.
Together, Damansara Specialist Hospital and Brandstorm Asia have demonstrated how awareness, empathy, and creativity can come together to spark national conversations on preventive health.
Early detection saves lives. To learn more about Damansara Specialist Hospital’s Oncology Services, please contact 014-876 8661.
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